Director of Strategy and Marketing, United States Center of Competence for Distributed Energy Systems (DES)
The traditional centralized model of linear power generation and delivery through limited market monopoly conditions is giving way to a more diverse, dynamic and complex system. As a Director of Strategy and Marketing for the United States Center of Competence for Distributed Energy Systems (DES), Lidija is supporting a team dedicated to helping public and private sector companies make smart, sustainable investments in distributed energy systems.
Lidija provides strategic direction for Siemens business units on the topic of DES with strong focus on photovoltaic (PV), energy storage, and advanced control systems. She participates in member organizations presenting Siemens position and expertise on the broad topics encompassing distributed energy. She provides executive-level business development support and business and regulatory research and competitor analysis.
Prior to joining Siemens Lidija served at the U.S. Department of Energy (DOE) where she managed a portfolio across renewable technologies for integrated grid approaches, aligning activities and priorities across multiple offices and DOE-wide initiatives. Her experience includes serving as the Director of the Solar Energy Technologies Office (SunShot Initiative) within the DOE where she led the near and long- term solar program strategy, implemented improvements in grant management processes and engaged stakeholders from industrial, financial and research community to White House, Congress and other governmental agencies.
Lidija has 15 years of strategic experience, technical knowledge and high achievements in energy and semiconductor industry in addition to the federal government, with expertise in domestic and international energy policy.
She holds a Ph.D. and M.S. in Applied Physics from Cornell University, an A.B. in Physics from Bryn Mawr College and has served at the Executive Committee level on both the International Energy Agency (IEA) and the American Physical Society. Lidija holds 30 US patents.